The new Manchester United home kit for the 2014-15 season proudly embodies the club’s purest and most authentic identity – the red, white and black colors instantly recognized and revered around the world.
This kit features a red shirt, white collar and cuffs with a red-and-black trim. The kit is completed by white shorts and black socks with a red band.
The shirt welcomes the return of the white collar, which for the first time is a
ribbed crew-neck design.
The bottom of the collar has a subtle chevron finish to replicate the pattern used on the chest of United shirts as far back as the early 20th century, and again in recent times.
The button hidden in the collar is unique to the shirt — red with a black trim and engraved with the club name.
Inside the back of the neck is a small label with the message: “Youth, Courage, Greatness” to represent the club’s values.
On the back of the shirt below the neck is a black devil from the club crest, and across the back is a series of chevrons in engineered mesh to emphasize the importance of the shape to United.
While this new kit features Nike’s signature design details, it also offers players the very latest in performance innovation, kit technology and environmental sustainability.
Nike Dri-Fit Technology
Nike Dri-Fit technology draws sweat away from the body to the exterior of the shirts and shorts where it quickly evaporates. This helps players to perform at their absolute best by remaining cooler, drier and more comfortable.
The laser-cut ventilation holes and mesh panels featured in key areas of the kit are designed to increase air circulation to the players’ bodies and helping regulate their temperatures throughout ninety minutes on the pitch.
The kits are made of a new dual-knit fabric consisting of both cotton and recycled polyester, which as well as removing sweat offers a softer feel and an overall more flattering appearance.
Environmental Sustainability
Nike continues to place environmental sustainability at the heart of their kits, which are again made from recycled polyester this year. These kits have been created to provide both unrivalled performance benefits and lower environmental impact.
The kits are made from recycled plastic water bottles. The shorts are 100 percent recycled polyester; the shirts are 96 percent recycled polyester, while the socks are 78 percent.
Each kit is made using an average of 18 recycled plastic bottles, and over the last four years Nike has diverted almost two billion of these bottles from landfills to produce their kits.
By using recycled polyester Nike is also reducing the energy consumed in the entire process by up to 30 percent.
A New And Updated Perfect Fit
Nike took 3D body scans of many of the world’s leading footballers to create a kit with an updated and perfect new fit. The new fit allows the body to move more naturally within the kit, and so effortlessly improves players’ comfort and performance.
The Nike Elite Match fit sock for 2014 also boasts a sleeker and updated design created especially for football.
Nike’s designers spoke to many of today’s elite players to gain an insight in to what they wanted from a sock during a game. There are now strategically cushioned zones to provide comfort and protection around the big toe and the anklebones where the majority of impact occurs, while arch support provides a firm foundation for the foot to prevent any slipping.
There is less material on the sock to enhance players’ touch, while flex grooves on the ankle and top of the foot prevent bunching.
The new home kit will be available to pre-order from July 7, and to purchase in stores and from Nike.com from July 16.
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