Puma is proud to announce a new long-term partnership with the international icon Mario Balotelli. The Italian striker becomes the latest sporting sensation to join PUMA’s family of star players and athletes that includes Usain Bolt, Sergio Aguero, Cesc Fabregas, Marco Reus, Radamel Falcao and Rickie Fowler.
Stepping onto the pitch in PUMA boots for the first time Balotelli wore the PUMA evoPOWER Stampa FG in AC Milan’s game against Roma, and again in the Milan Derby.
A key signing for PUMA, Mario Balotelli will become a key asset in PUMA’s brand and football communication in the coming years. PUMA’s long-standing partnership with FIGC (Italian Football Association) is another strategic focus in which the Italian centre forward will play a significant role.
Speaking about the new partnership with PUMA, Mario Balotelli said: “This is a great move for me. From the early conversations I had with PUMA, it was clear that they understand me, my personality and my ambition. The product and marketing plans they have developed are very exciting and I am proud to be associated with everything I have seen. PUMA’s support for the Italian National team was another instrumental reason for me signing this contract and I am sure that the coming years will bring many good things for us all.”
Bjorn Gulden, CEO at PUMA commented: “Mario Balotelli is a world class football player who will become a key ambassador for PUMA as his passion, speed, agility and power make him a perfect fit for our brand. With the FIFA World Cup in Brazil ahead of us, 2014 will be an important year for PUMA. Having Mario to complement an already strong sports-marketing portfolio, he will support our new brand mission ‘Forever Faster’ which will have a significant impact for the PUMA brand.”
The limited edition PUMA evoPOWER Stampa FG is now available for pre-order at Weston Queensway. Retailing at SGD$359, only 18 pairs will be available in Singapore, with two pairs per size from UK7 to UK11.
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